MGM and Screen Gems has rolled out yet another viral campaign for the upcoming October release of the Stephen King classic Carrie. In the new site, findcarrie.com, you can go on a virtual tour of Carrie's house with characters from the film, Christine Hargensen/Billy Nolan texting you to warn you if Mrs. White returns.
While the concept is cool, I can't help but start to think that this movie might not be all that I originally thought this was. This is yet another viral marketing campaign (of endless proportions, it seems) that I've seen for this movie, including #whathappenedtocarrie, the Tumblrs, facebook pages, text message campaigns, the "call Carrie" hotline, it's endless. Things like this make me think that they may be overly compensating for the film itself, it comes off as desperate in a way.
At the same time, some of the stuff if is pretty cool and I'll still be in line to see it on October 18th.
What do you think?
- Rg Lovecraft
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